Orgill has outlined how it will utilize state-of-the-art technology to offer its customers a truly unique online buying experience this fall following the company’s decision to cancel its traditional Dealer Market in the wake of the COVID-19 outbreak.
This week, Orgill announced further details about its e-Volution Fall Online Buying Event, which will make it possible for its entire retail customer base to take advantage of promotional buying opportunities, shop for seasonal merchandise and browse through thousands of new products without ever having to leave their stores.
“We know there is no way for us to replicate the entire experience of attending our Dealer Market in person in any kind of virtual way,” says Boyden Moore, Orgill’s president and CEO. “In talking with many of our customers about this, we challenged our team to develop an online buying event that could efficiently deliver the buying opportunities for which our dealer markets are so well known. This new interactive platform in which our sales team and vendors can work with our customers is Orgill’s e-Volution, and will help us create an even better Dealer Market experience in the future.”
The e-Volution Fall Online Buying Event will take place during a two-week window, running from August 24 through September 4. During this time, retailers will be able to access the event through Orgill.com (or Orgill.ca in Canada).
Additionally, retailers will also be able to visit vendor’s “online booths” and even set appointments with vendors to discuss their product lines, product trends and more, according to Jeff Curler, Orgill’s senior vice president of purchasing.
“This new technology is going to make it easy for our customers to tap into all the buying opportunities they have come to expect from our Dealer Markets but in a more deliberative fashion and while not having to travel or leave their businesses,” Curler says. “We are currently working with our vendor partners to help them get their individual areas prepared for the event and to ensure that our customers have a seamless experience using the e-Volution platform.”
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