Armed with research on consumer trends and some aggressively positive 2021 sales projections, Orgill President and CEO Boyden Moore delivered a state of the distributor address during day three of the company's virtual buying event.
Moore’s presentation looked back at 2020, but most of his address looked ahead at the business and the industry. The first is expected to be bolstered by the onboarding of a new Rome, N.Y. distribution center. And the second is expected to remain lifted by consumer demand from DIYers and – to an even greater extent – Pro customers.
While congratulating dealers on surviving the challenges of 2020, Moore pointed to Orgill's annual sales increase of 21%, and total sales that crossed the $3 billion mark for the first time ever.
He also pointed to difficult decisions made in the year of the pandemic. Chief among them was the suspension of orders to non-primary customers in certain distribution centers and limiting the number of lines in some areas. “It took us a while, but we worked our way out of all of those restrictions,” Moore said.
The Orgill CEO’s wide-ranging presentation included the following highlights:
- New vision for technology
- New DC on the way
- Home improvement projects
- Pro-business growth
- Sales projections
- Staying safe
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